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Intriguing Marketing Questions. These questions are intended to get students to think about marketing phenomena. Part I features a number of True/False questions that allow a number realities that are either (1) contrary to popular belief, (2) counterintuitive, or (3) paradoxical to be raised. (It is fun to have students "vote" on the truth and falsity of these statements!). Part II features a series of open-ended questions that challenge students to use inductive reasoning to explain noteworty marketing phenomena. Some of these questions also illustrate the dangers of making seemingly reasonable assumptions. Enjoy! The Twelve Undeniable Truths of Marketing Student Paper Comment Code Sheet. Rather than having to spell out frequent comments that I make on students' papers (and to have to same them from having to decipher long handwritten comments!), I have developed a "code" sheet by category. Note that this can also serve as a checklist for students to use before they turn in their assignments.
Using SPSS/PC+ to Analyze Research Data: A Step-by-Step Manual. Though a bit dated, this is a nice, user friendly and humorous introduction to the Statistical Package for the Social Sciences. Three Perspectives on Business. Business students often express a certain degree of skepticism of those professors who a largely academic background. Often, students seem to prefer the apparent "face validity" of the "war stories" that many part timers relate. In this paper presented at California State University, Long Beach, I propose a framework for making the contributions of each type of background explicit. Creative Exam Questions. I get quite a "kick" out of writing what might most chararitably be termed "unusual" exam questions. Fortunately, students seem to be willing to tolerate them. They also seem to be good tension breakers. Enjoy!
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