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Blog
Guest book
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BOOK OF
THE MONTH
Everett Rogers (1996), Diffusion of Innovations (4th
ed.), New York: Simon & Schuster Trade, ISBN: 0029266718, 519
pp.
An excellent source of insight into how new ideas and products
spread--and why some very good ones don't make it or take a long time.
For example, it took the British navy over two hundred years to begin to
provide its sailors with citrus fruits despite strong evidence of their
effectiveness in combating scurvy! When credit cards were first
introduced, the banks had a "chicken-and-egg" problem:
merchants were not eager to accept a card that few consumers carried and
consumers saw little promise in a card that few merchants accepted.
The U.S. Agricultural Extension service tried to get farmers to use new
"miracle" hybrid corn seeds, but this was tough selling--there
are interesting reasons why and an intriguing story of how this new
product eventually spread.
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Thomas L. Friedman (1999), The
Lexus and the Olive Tree, New York: Farrar, Straus, Giroux,
394 pp., ISBN 0-374-19203-0.
An excellent discussion of tensions between the New and the old Worlds.
People in different countries are growing more and more similar--and yet
remain very different from each other.
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Paco Underhill (1999), Why We Buy: The Science of
Shopping, New York: Simon & Schuster Trade, ISBN 0684849135.
A very nice view of putting behavioral science to work studying
consumers.
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Scott Turow (1997), One L : The Turbulent True Story of a
First Year at Harvard Law School, Warner Books; ISBN: 0446673781.
A "must read" for anyone
contemplating law school, and a source of perspective for teachers at all
levels.
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Temple Grandin with
Oliver Sacks (1996), Thinking in Pictures : And Other Reports from My
Life With Autism, Vintage Books;
ISBN: 0679772898
An insight into a different way of thinking--and feeling. Not all
autistic individuals are like Raymond! |
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Everett Rogers (1996), Diffusion of Innovations (4th
ed.), New York: Simon & Schuster Trade, ISBN: 0029266718, 519
pp.
An excellent source of insight into how new ideas and products
spread--and why some very good ones don't make it or take a long time. |
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David Morrell (1994), Assumed Identity, New
York: Warner Books.
A novel that deeply moved me. What happens when an undercover
agent, trained to assume fictional identities and inhibit his own (you
can't risk turning when your "real" name is called) is suddenly
out of a job and has to be himself?
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Victor E. Frankl (1976), Man's Search for Meaning,
New York: Warner Books.
Written by a Holocaust survivor, this book greatly influenced me when I
first read it back in high school.
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Gletta, the Icelandic Horse (1998) (ghostwritten by Elisabeth Haug),
Living Your Dream, Pathfinder Publications, ISBN: 0966271548, 379
pp.
My mother's book!
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Liane Holliday Willey (1999), Pretending to be Normal:
Living with Asperger's Syndrome, ISBN 1 85302 749 9, 144pp.
A very moving book that also happens to contain incredible writing! |
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