Welcome to
MKTG 769
Seminar in International Marketing!
Syllabus
Samples of Excellent Memos to Management
Handouts
Library Article Databases
Nominal vs. Purchasing Power Parity Adjusted Country per
Capita GNPs
World Bank table
Class charts and illustrations
The
California Win-Win Project
Finding and Translating Foreign Language Marketing Information
Study Guide for Chapters 1-6 of the text
Study Guide
for Chapters 7-9 of the text
Guidelines on Memos to
Management
Study
checklist for midterm
Sample midterm
Sample Answers to
Sample Midterm
Summary
of In-Class Material for Midterm
Study Guide for Chapters 10-12
Study
Guide for The Culturally Customized Web Site
Study Checklist for Classroom Material for Final
Sample Final
Sample Answers to Sample Final
Summary of New Material
for Final
PowerPoint Presentations
Introduction
The California
Win-Win Project
Economics, Political, and Legal Systems
Culture, Part I
Culture, Part II
Environmental Scanning and Marketing
Research
Decision
Making for Market Selection
Entry Strategies
Product
Pricing
and Distribution
Promotion
Electronic Commerce