Welcome to
MKTG 376
International Marketing Strategy!
Syllabus
Samples of Excellent Memos to Management
Handouts
Study Guide for
Text, chs. 1-6
Library
Article Databases
Nominal vs. Purchasing Power Parity Adjusted Country per
Capita GNPs
World Bank table
Class charts and illustrations
The
California Win-Win Project
Finding and Translating Foreign Language Marketing Information
Guidelines on Memos to
Management
Summary of In-Class Material for
Midterm I
Study
checklist for Midterm I
Sample Midterm I
Sample Answers
Study Guide for Text, chapters 1-6
Study Guide
for Text, chapters 7-9
Study
Checklist for Classroom Material for Midterm II
Sample Midterm
II Sample Answers to Sample
MT II
Summary of New Material for
Midterm II
Study Guide for Chapters 10-12
Study Checklist for Final
Sample Final -->
Sample Answers to Sample Final
Summary of New Material for
Final
PowerPoint Presentations
Introduction
The
California Win-Win Project
Economics, Political, and Legal Systems
Culture, Part I
Culture, Part II
Environmental Scanning and
Marketing Research
Decision Making for
Country Entry
Entry
Strategies
Product
Pricing
and Distribution
Promotion
Electronic Commerce