MGT228
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Welcome to

MGT 228: 
Consumer Behavior!

Syllabus

Study Guide for Textbook

Study Checklist for Classroom Material

Sample Final    Sample Answers to Sample Final

Much of the material covered in this class overlaps with what has been covered in my undergraduate course.  A written summary of this information is available at http://www.larsperner.com/bsad112/PDF/Summary%20for%20Final.pdf .

PowerPoint Slides

    Introduction to CB and Culture

    Research Methods

    Motivation, Involvement, and Perception

    Learning and Identity

    Lifestyle and Family Decision Making

    Interpersonal Influences and Affect

    Diffusion of Innovation