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University of California, Riverside
STUDY CHECKLIST FOR CLASSROOM MATERIAL FOR MIDTERM |
Scope of International Marketing
 | Protectionism |
| Forms |
| Impact |
| Reasons for its persistence (film on sugar program) |
Culture
| Manifestations and subtleties |
| The human tendency to see the outgroup as more homogenous than the ingroup—implications and what to do about it (boys’ camp experiment) |
| Implications of the definition of the term culture—you will not be asked to regurgitate the definition, but you may be given it and be asked to explain the significance of one or more of its components |
| Elements of culture and the significance of each |
| The manifestation of cultural differences on a continuum—implications |
| High vs. low context cultures—manifestations and implications |
| Hofstede’s Cultural dimensions—significance |
| Language—high vs. low context, ambiguity |
| The self-reference criterion and ethnocentrism |
| 60 Minutes segment on French cultural purity |
| Ambivalence in attitudes toward American products |
| Likely differences among segments of the French population |
| You do not need to know about the case of Korea |
Economics of International Trade
| Determinants of exchange rates |
| Nominal vs. purchasing power adjusted measures of country wealth—for which purposes is each one most suited? |
Market Research
| Steps in the research process |
| The distinction between primary and secondary market research; advantages and disadvantages of each |
| Problems in data availability and reliability |
| Evaluating the quality of sources—reliability, objectivity, and currency |
| Conditions under which information on web sites may be useful |
| Types of useful country information |
| Uses of databases such as Lexis-Nexis, ABI/Inform, and Stat-USA (you do not need to know the differences between these products) |
| Hard vs. soft data—differences, implications, and uses of each |
| Issues in primary international marketing research. Are these issues fundamentally different from those present in the U.S.? Please explain your reasoning |
Questions of the day when it was announced in class that these could be on the exam. You must have been present, so these will not be reviewed. Individuals who were present are honor bound not to inform friends who did not attend!
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