BSAD114
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Welcome to BSAD 114:  Global Marketing!

Syllabus

Summary of New Information for Final

Study Checklist for Final

In-Class Cultural Project for October 16

Study Guide for Textbook Material

Gross National Income figures--nominal and purchasing power parity adjusted

Guidelines for Memos to Management

Checklist for Memos to Management (required)

Guidelines on quotations and citations

Sample Final  Fall 2001 actual final    Sample Answers to Sample Final

Study Checklist for In-Class Material for Midterm

Midterm:  HTML     Word (DOC) format

Guidelines for Memos to Management

Checklist for Memos to Management (required)

Examples of Excellent Memos to Management

Sample Personal Web Site

Instructions for Posting Web Pages on the UCR Server

Instructions on Posting Web Sites at GeoCities

Free Web Site Hosting Services

Student Information Sheet--please fill out and bring to class!

Summary of In-Class Material for Midterm

Sample Midterm

Secondary Marketing Research Sources (Library Resources)

In-Class Culture Projects for October 23

Sample Topic Web Site    Topic Web Site Evaluation From

 

PowerPoint Files

 

Scope and Challenge of International Marketing
Culture
Legal and Political Environment
Marketing Research
Planning
Product
Promotion
Distribution