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Blog
Guest book
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Case # |
Date |
Target firm |
Article |
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1 |
10/23 |
Starbucks—Latin
America |
“Planet
Starbucks: To Keep Up the Growth, It Must Go Global Quickly,” Business
Week, August 29, 2002,
http://www.businessweek.com/magazine/content/02_36/b3798001.htm |
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2 |
11/13 |
Nissan—China |
“For Nissan, a
Game of Who'll Blink First:
Talks with
potential Chinese partner Dongfeng are stalling,” Business Week,
September 9, 2002.
http://www.businessweek.com/@@Y1ZpbGQQisG6iQQA/premium/content/02_36/b3798159.htm?se=1 |
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3 |
11/27 |
Avon |
“Avon: Still in
the Pink,” Business Week, August 20, 2002
http://www.businessweek.com/bwdaily/dnflash/aug2002/nf20020820_9322.htm |
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4 |
Not discussed in
class—due 12/4 |
Legend Computer |
Powell, Bill,
“The Legend of Legend,” Fortune,
September 16,
2002
http://www.fortune.com/fortune/technology/articles/0,15114,368602,00.html |
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5 |
Not discussed in
class—due 12/4 |
Hewlett-Packard--Europe |
Helwegg, Eric, "Selling Abroad Becomes PC," Business 2.0, October 23,
2002.
http://www.business2.com/articles/web/print/0,1650,44682,FF.html |
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