University of California, Riverside

  1. Gary Anderson Graduate School of Management

 

BSAD 113/114

Lars Perner, Instructor

Marketing Institutions/International Marketing

Fall, 2001

 


TOPIC WEB SITE EVALUATION

 

Name:    ________________________________________________    113    114

 

Please the relevance of each criterion listed below may depend on the topic and positioning desired.  If you have concerns about the grading of your site, please be ready do discuss evaluations of the specific criteria below.  Generally, usefulness to the manager will be the most significant factor in evaluating the site.

 

Criterion

Evaluation

Positioning of topic

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Clear and concise explanation

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Quality of information

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Other aspects of writing (e.g., grammar and punctuation)

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Quality of analysis

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Aesthetics

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Evidence that independent thought has been added to insight from other sources

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Relevance of site to course topic

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Information is relevant to managerial decisions

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Appearance of factual correctness

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Clarity as to which countries or segments are discussed at all times, if applicable

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Web mechanics of site (e.g., hyperlinks work and graphics show up)

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Creativity

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Overall appearance of professionalism

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Impression that a manager would find this site useful

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

Overall impression

N/A   F  0  1  2  3  4  5  6  7  8  9  10  +   V

 

N/A     Not applicable to this topic

F        Essential failure of the site based on severe deficiencies on this criterion.

V        Highly variable performance in different parts of the site (as indicated by range)

 

Major problems (if checked)

   ___  Site does not load reliably.

   ___  Site is consistently legible (e.g., background is too dark relative to text).

   ___  One or more links do(es) not work.

 

BSAD 113 points possible

BSAD 113 points received

BSAD 114 points possible

BSAD 114 points received