Petition for Extension Student Info Assignment Reevaluation Petition Checklists Sample Final Blog Guest book
Welcome to BSAD 112: Consumer Behavior!
Missing Classes is Not Just Iffy--it could be Ffy!
Syllabus
Assignment Checklist
In-Class Projects for June 30
In-Class Projects for July 14
Quality of Sources in Secondary Marketing Research
Study Guide for Why We Buy
Study Checklist for Final
Sample Final
Summary of In-Class Material for Final
How to Update Your E-mail Address on Blackboard
Using the UCR Proxy Server to access library databases off campus
Sample Personal Web Site
Guidelines on quotations and citations
Instructions for Posting Web Pages on the UCR Server
Instructions on Posting Web Sites at GeoCities
Free Web Site Hosting Services
PowerPoint slides:
Introduction
Research Methods
Diffusion of Innovation
Demographics and Segmentation
Motivation, Ability, Opportunity, Exposure, and Perception
Knowledge, Learning, and Understanding
Attitudes
Culture and subculture
Tipping Point issues
privacy
