Sample Midterm Short Answers
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1.  Please discuss the significance of non-tariff barriers as an obstacle to international trade, giving an example.  

Non-tariff barriers involve efforts by governments to keep foreign goods out by means other than putting a tariff or duty on things that are imported.  Some methods: 

bulletQuotas.  Here, a given country can export only a limited amount to another country—e.g., each country in the Caribbean can only export a limited number of textiles to the United States.
bulletCumbersome regulations.  A country may make it difficult for a foreign firm to get its products approved.  For example, U.S. firms are often not given clear information about how their products are going to be tested in Japan.
bulletLogistical obstacles.  Here, the importation process is made difficult.  For example, in France, foreign VCRs could once enter only through one port that had a long backlog in processing shipments.

2.  Please discuss at least two practices or situations that are banned by antitrust laws of the United States.

bulletCollusion:  Firms are not allowed to get together to limit competition by lowering service or “fixing” prices—i.e., agreeing not to sell below a certain price.
bulletPredation:  Firms are not allowed to sell below their cost of production or otherwise try to drive another firm out of business.
bulletTying:  A firm may not require a consumer to buy a less desirable product in order to be allowed to buy a scarce one—e.g., Intel may not require computer manufacturers to buy its motherboards, which are made by a number of manufacturers and are readily available, as a condition for being allowed to buy the latest Pentium IV chips which are in short supply.
bulletExcessive market share.  A firm is not allowed to dominate a market as evidenced by having an overly large share of that market—e.g., AT&T was broken up because the firm had a near monopoly on U.S. long distance phone service.  

3.  Why is it useful for firms to have plans at both the corporate and business unit levels?

A firm needs to allocate resources across its different business units.  Some business units may be more promising than others, and some may be able to provide resources that are needed others (e.g., “cash cows” can provide cash needed for “stars” or “question marks” to grow).

Strategic planning may also be needed at the business level unit for two reasons.  First, managers at the business unit level know the specific business better, and may therefore be better able to make specific plans for what their units should do.  Secondly, business unit plans help hold managers at that level accountable.