Welcome to
MKTG 370--Marketing!
Syllabus
Marketing links
Handouts:
Informational
Nominal and
Purchasing Power Parity Adjusted Country Income Figures
Secondary Market Research Sources (Library Databases)
Segmentation notes
Study Guides and Class Material Summaries
Study Checklist for Midterm I
Summary of Material for Midterm I
Sample Midterm I
Study Checklist for
Midterm II
Sample Midterm II
Sample Answers to Sample Midterm II
Summary of New Material for Midterm II
Study Checklist for Final
Summary of New
Material For Final
Sample Exams, Quizzes, and Sample Answers to Sample and Actual
Exams
Sample Answers to
Sample Midterm
Sample Answers to In-Class Assignment #3
Sample Exam Questions
Sample Answers to Actual
Midterm I
Sample Answers to In-Class Assignment #6 (Sample
midterm question)
Sample Answers to Midterm II
Sample Answers to In-Class Assignment #7
Sample Final
Sample Answers to Sample Final
PowerPoint files
Introduction
Environment and Strategy
International
Market Research
Consumer Behavior
Segmentation
Product
Pricing
Promotion
Distribution
Electronic Commerce
Sample Assignments:
#1:
International Marketing
#2:
Consumer Behavior
#3:
Segmentation
#4:
Product
#5:
Pricing
#6:
Distribution