 | Color: Green |
| Television series: Gilmore Girls |
| Comic strip: Dennis the Menace |
| Film: Ruthless People |
| Song: "Slip Slidin' Away" with Paul Simon |
| Novel: Assumed Identity by David Morrell |
| Non-fiction book: Pretending to Be Normal by Liane
Holliday-Willey |
| Psychological concept: Graded structure (within the context of
prototypicality) |
| Marketing concept: Segmentation |
| Class to teach: Consumer Behavior |
| Fruit: Plum |
| Beverage: Club soda |
| Vegetable: Broccoli |
| Recreational activity: ego-tripping |
| TV commercial: "Fred Fox" (the consultant on efficiency for Wassau
Insurance) |
| Store: Wal-Mart |
| Software: PowerPoint |
| Web site:
http://www.ConsumerPsychologist.com |
| Person: myself! |
| Bumper sticker: "Birth is nature's way; adoption is God's way." |
| City: San Luis Obispo, California |
