Blog
Guest book

Aaker, David A. and James M. Carman (1982). "Are You Overadvertising?" Journal of Advertising Research, 22, 57-70.

Apter, Michael J. (1992). The Dangerous Edge: The Psychology of Excitement, New York: The Free Press.

Apter, Michael J. (1989). Reversal Theory: Motivation, Emotion, and Personality. London: Routledge.

Arnold, Stephen J. Tae H. Oum, and Douglas J. Tigert (1983), "Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons," Journal of Marketing Research, XX, 149-57.

Babin, Barry J., William R. Darden, and Mitch Griffin (1994), "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, 20, 644-656.

Baker, Julie, Dhruv Grewal, and A. Parasuraman (1994), "The Influence of Store Environment on Quality Inferences and Store Image," Journal of the Academy of Marketing Science, 22, 328-339.

Blattberg, Robert C. and Scott A. Neslin (1990), Sales Promotion: Concepts, Methods, and Strategies, Englewood Cliffs, N.J.: Prentice Hall.

Blattberg, Robert C. and Scott A. Neslin (1989), "Sales Promotion: The Long and the Short of It," Marketing Letters.

Buzzell, Robert D., John A. Quelch, and Walter Salmon (1990), "The Costly Bargain of Trade Promotion," Harvard Business Review, (March-April), 141-149.

Celsi, Richard L., Randall L. Rose, and Thomas W. Leigh (1993), "An Exploration of High-Risk Leisure Consumption Through Skydiving," Journal of Consumer Research, 20, 1-23.

Conlisk, John (1993), "The Utility of Gambling," Journal of Risk and Uncertainty, 6, 255-275.

Currim, Imran S. and Rakesh K. Sarin (1989), "Prospect Versus Utility," Management Science, 15(1), 22-41.

Dahlbäck, Olof (1991), "Saving and Risk Taking," Journal of Economic Psychology, 12, 479-500.

Dickson, John and Gerald Albaum (1977), "A Method for Developing Tailormade Semantic Differentials for Specific Marketing Content Areas," Journal of Marketing Research, XIV, 87-91.

Dickson, , Peter R. and Alan G. Sawyer, (1990), "The Price Knowledge and Search of Supermarket Shoppers," Journal of Marketing, 54, 42-45.

Dowling, Grahme R. and Richard Staelin (1994), "A Model of Perceived Risk and Intended Risk Handling," Journal of Consumer Research, 21, 119-134.

Feick, Lawrence F. and Linda L. (1987), "The Market Maven: a Diffuser of Marketplace Information," Journal of Marketing, 51(1), 83-98.

Garlington, Warren K., and Helen E. Shimota (1964), "The Change Seeker Index: A Measure for Need Variable Stimulus Input," Psychological Reports, 14, 919-24.

Garreau, Joel (1981), The Nine Nations of North America, Boston: Houghton Mifflin.

Gibson, Richard (1993), "Broad Grocery Cuts May Not Pay," Wall Street Journal (Western Edition), May 7, p. B1.

Grossbart, Sanford L., Robert A. Mittlestaedt, William Curtis, and Robert D. Rogers (1975), "Environmental Sensitivity and Shopping Behavior," Journal of Business Research, 3, 281-295.

Guadagni, Peter M. and John D. Little (1983), "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, 2(3), 203-238.

Guiles, Melinda Grenier (1987), "Attention, Shoppers: Stop That Browsing and Get Aggressive," Wall Street Journal (Western Edition), June 16, A1, A21.

Hales, Colin and Hayat Shams (1991), "Cautious incremental consumption: a neglected consumer risk reduction strategy," European Journal of Marketing, 25(7), 7-22.

Hirschman, Elizabeth C. and Morris B. Holbrook (1982), "Hedonic Consumption: Emerging Concepts, Methods and Propositions," Journal of Marketing, 46, 92-101.

Hoch, Stephen, Xavier Dreze, and Mary E. Purk (1994), "EDLP, Hi-Lo, and Margin Arithmetic," Journal of Marketing, 58, 16-27.

Holbrook, Morris (1986), "Emotion in the Consumption Experience: Toward A New Model of the Human Consumer," in The Role of Affect in Consumer Behavior: Emerging Theories and Applications, Robert A. Paterson et. al., eds., Lexington, Mass.: Heath Publishing Co., 31-57.

Holbrook, Morris, Robert W. Chestnut, Terence A. Oliva, and Eric A. Greenleaf (1984), "Play as Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games, ´Journal of Consumer Research, 11, 728-739.

Howard, John A. and Jagdish N. Sheth (1969), The Theory of Buyer Behavior, New York: John Wiley & Sons, Inc.

Inman, J. Jeffrey, Leigh McAlister, and Wayne D. Hoyer (1990), "Promotion Signal: Proxy for a Price Cut?" Journal of Consumer Research, 17 (June), 74-81.

Kahneman, Daniel and Amos Tversky (1979), "Prospect Theory: An Analysis of Decisions Under Risk," Econometrica, 47, 263-291.

Kamins, Michael A. and Lawrence J. Marks (1988), "An Examination int the Effectiveness of Two-Sided Comparative Price Appeals," Journal of the Academy of Marketing Journal, 16, 64-71.

Kassarjian, Harold (1971), "Personality and Consumer Behavior: A Review," Journal of Markeing Research, 8, 409-418.

Kassarjian, Harold and M. J. Sheffet (1981), "Personality and Consumer Behavior: An Update," in Harold Kassarjian and Thomas Robertson, Perspectives on Consumer Behavior, Glennview, Ill.: Scott Foresman, 129-148.

Johnson, Bradley and Jennifer Lawrence (1992), "P&G Tests New Retail Plan, Cuts Diaper Price," Advertising Age, 63(25), 1-2.

Lattin, James M. and Randolph E. Bucklin (1989), "Reference Effects of Price and Promotion on Brand Choice Behavior," Journal of Marketing Research, XXVI, 299-310.

Lichtenstein, Donald R. and William O. Bearden (1989), "Contextual Influences on Perceptions of Merchant-Supplied Reference Prices," Journal of Consumer Research, 16 (June), 55-66.

Lichtenstein, Donald R., Peter H. Bloch, and William C. Black (1988), "Correlates of Price Acceptability," Journal of Consumer Research, 15 (September), 243-252.

Lichtenstein, Donald R., Scott Burton, and Erik J. Karson (1991), "The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads," 18, 380-391.

Lichtenstein, Donald R., Richard G. Netemeyer, and Scot Burton (1990), "Distinguishing Coupon Proneness From Value Consciousness: An Acquisition-Transaction Utility Theory Perspective," Journal of Marketing, 54, 54-67.

Liesse, Julie (1992), "Everyday Low Pricing By Any Other Name Attracts Converts," Advertising Age, 63(17), 4.

Lyng, Stephen G. (1990), "Edgework: A Social Psychological Analysis of Voluntary Risk Taking," American Journal of Sociology, 95, 851-886.

McCloskey, Donald N. (1985). The Applied Theory of Price. New York: Macmillan.

Mehrabian, Albert (1978), "Characteristic Individual Reactions to Preferred and Unpreferred Environments," Journal of Personality, 46, 717-731.

Mehrabian, Albert and James Russell (1974), An Approach to Environmental Psychology, Cambridge, Mass.: MIT Press.

Mitchell, V-W. and G.S. Prince (1993), "Retailing to Experienced and Inexperienced Consumers: a Perceived Risk Approach," International Journal of Retail and Distribution Management, 21(5), 10-22.

Mitchell, V. W. (1992), "Understanding Consumers' Behavior: Can Perceived Risk Theory Help?" Management Decision, 30(3), 26-31.

Monroe, Kent B. (1990), Pricing: Making Profitable Decisions, 2nd ed., New York: McGraw Hill.

Narsinham, Chakravarthi (1984), "A Price Discrimination Theory of Coupons," Marketing Science, 3, 128-147.

Narsinham, Chakravarthi (1988), "Competitive Promotional Strategies," Journal of Business, 58(3), 295-308.

Neslin, Scott a, and Robert W. Shoemaker (1989), "An Alternative Explanation for Lower Repeat Rates After Promotion Purchases," Journal of Marketing Research, XXVI, 205-13.

Nunnally, J. (1978), Psychometric Theory, New York: McGraw-Hill.

Pearson, Pamela H., and Salvatore R. Maddi (1966), "The Similes Preference Inventory: Development of a Structural Measure of the Tendency Toward Variety," Journal of Consulting Psychology, 30, 301-308.

Peter, J. Paul (1979), "Reliability: A Review of Psychometric Basics and Recent Marketing Practices," Journal of Marketing Research, XVI, 6-17.

Penney, Ronald K., and Reinehr, Robert C. (1966), "Development of a Stimulus-Variation Seeking Scale for Adults," Psychological Reports, 18, 631-8.

Ortmeyer, Gwen, John A. Quelch, and Walter Salmon (1991), "Restoring Credibility to Retail Pricing," Sloan Management Review, (Fall), 55-66.

Raju, P.S. (1980), "Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior," Journal of Consumer Research, 7, 272-282.

Samuelson, Paul A. and William D. Nordhaus (1992), Economics, New York: McGraw-Hill.

Schindler, Robert M. (1989), "The Excitement of Getting a Bargain: Some Hypotheses Concerning the Origins and Effects of Smart-Shopper Feelings," Advances in Consumer Research, 16, 447-543.

Sethuraman, Raj and Gerard J. Tellis (1991), "An Analysis of the Tradeoff Between Advertising and Price Discounting," Journal of Marketing Research, XXIV.

Shoemaker, Paul J. H. (1993), "Determinants of Risk-Taking: Behavioral and Economic Views," Journal of Risk and Uncertainty, 6, 49-73.

Slama, Mark E. and Terrell G. Williams (1990), "Generalization of the Market Maven's Information Provision Tendency Across Product Categories," Advances in Consumer Research, 17, 48-52.

Smith, Robert E., and William R. Swinyard (1983), "Attitude-Behavior Consistency: The Impact of Product Trial Versus Advertising," Journal of Consumer Research, 20, 257-267.

Speer, Tibbett (1994), "Do Low Prices Bore Shoppers?" American Demographics, 16, 11-4.

Steenkamp, Jan-Benedict E. M. and Hans Baumgartner (1992), "The Role of Optimum Stimulation Level in Exploratory Consumer Behavior," Journal of Consumer Research, 19, 434-448.

Stone, Robert N. and Kjell Gronhaug (1993), "Perceived Risk: Further Considerations for the Marketing Discipline," European Journal of Marketing, 3, 39-51.

Swan, John E. and Charles M. Futrell (1980), "Increasing the Efficiency of the Retailer's Image Study," Journal of the Academy of Marketing Science, 8, 51-57.

Tellis, Gerard (1986), "Beyond the Many Faces of Price: An Integration of Pricing Strategies," Journal of Marketing, 50, 146-160.

Thaler, Richard (1985), "Using Mental Accounting in a Theory of Consumer Behavior," Marketing Science, 4(3), 199-214.

Thompson, J. Craig, William B. Locander, and Howard R. Pollio (1990), "The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women," Journal of Consumer Research, 17, 346-361.

Wahlers, Russell G., Mark G. Dunn, and Michael J. Etzel (1986), "The Congruence of Alternative OSL Measures With Consumer Exploratory Behavior Tendencies," Advances in Consumer Research, 12, 389-402.

Wakker, Peter and Amos Tversky (1993), "An Axiomatization of Cumulative Prospect Theory," Journal of Risk and Uncertainty, 7(7), 147-176.

Weiner, Steve (1989), "Price is the Object," Forbes, 143(4) (February 20), 123-125.

Winer, Russell S. (1986), "A Reference Price Model of Brand Choice for Frequently Purchased Products," Journal of Consumer Research, 13, 250-255.

Zelnio, Robert N. and Jean P. Gagnon (1981), "The Construction and Testing of an Image Questionnaire," Academy of Marketing Science, 9, 288-299.